Our Story

Embracing a legendary fiber from the gods

Staying true to Peru

The Peruvian Link Philosophy

At Peruvian Link, our philosophy is simple: honor the past, revel in the present, and design for the future.

So much of who we are is instilled by our founder - a Peruvian whose love of the land and culture runs deep and whose colors and artistry are woven into every piece we craft. We chose Alpaca fleece not only because it is sustainable, warm, and soft, but because it was the fabric of the kings and queens of old. We chose the styles and designs of our garments not just because they are elegant and classic but because the spirit and craftsmanship of generations of artisans are in every stitch.

While the heart of our work is rooted in the past, we design every piece to be worn today. Clothing that's not meant to be put away for a special occasion tomorrow but rather worn and adored every day.

And finally, just like the generations of craftspeople who made the gloves our founder discovered as a child, what we make today is meant to last. The designs and techniques have certainly survived the ages. Every sweater, every hat, every poncho and blanket will become a staple in your wardrobe - a showpiece in your home for years to come.

What guides us

Our values

Our work connects generations of Peruvian artisans with customers around the world. These values guide how we make, work and grow.

Proud to make a positive difference

At Peruvian Link, our essence is anchored in the profound belief that we're here to enact a positive transformation in the lives we touch. From elevating our artisan partners from poverty, facilitating their familial bonds and educational aspirations, to fostering a meaningful connection between these artisans and consumers in the USA, our founder, Karina, envisioned and actualized a bridge of prosperity and opportunity. This ethos extends to our employees, whose pride and enthusiasm in their work amplify the ripple of our positive impact daily.

Honorable Humility

Embracing humility and honor as our guiding principles, we at Peruvian Link cultivate relationships with those who reflect these values in their actions and lives. This foundational belief encourages a culture of respect, modesty, and mutual appreciation among our suppliers, customers, and team members. It drives us to serve those who share our ethos with unwavering dedication, ensuring satisfaction even at our expense, while maintaining boundaries against those whose values diverge from our own. In this way, humility and honor are not just principles we admire but standards we live by.

Reverence to Loyalty

Loyalty, a cornerstone of Peruvian Link, commands our deepest respect and is pivotal in fostering enduring relationships. Our dedication to customer satisfaction, employee empowerment, and artisan support is unwavering. Recognizing mistakes as opportunities for growth, we safeguard the trust and integrity within our community. Our enduring partnerships with artisans, spanning over two decades, have seeded generational prosperity, underscoring the profound reverence we hold for loyalty.

Creative Resourcefulness

Our journey from humble beginnings to a conduit of the finest Peruvian craftsmanship showcases our inventive spirit and commitment to authenticity. By nurturing direct relationships with yarn suppliers and artisans, we ensure the utmost quality and value for our clients. This resourcefulness, paired with a forward-thinking approach and budget-conscious problem-solving, empowers our team to drive innovation and sustain our legacy of excellence.

Strive for Perfection

Peruvian Link is synonymous with the relentless pursuit of perfection. This ambition is reflected in every facet of our operation, from customer interactions to the creation of enduring products. By aiming for the moon, we consistently find ourselves among the stars - leading the market not through compromise, but through a steadfast commitment to excellence. Our dedication to quality assures that our creations are not just products, but cherished possessions meant to last a lifetime.

Our journey

From the Heart of Peru to the World

Welcome to Peruvian Link!

Our journey is not just about Alpaca products; it's a tale of heritage, passion, and a steadfast commitment to ethics and sustainability. It started in the vibrant streets of Lima, Peru, where our founder, immersed in the rich culture and tradition of Alpaca craftsmanship from a young age, dreamt of bringing these treasures to the world.

Read the founder's letter